E-commerce Lead

Job description

Bio is a decentralized science protocol that helps launch and grow AI-driven biotech research. It enables scientists to raise funds, create value from their work, and distribute that value directly to their communities. Since 2023, Bio has directed over $50m to global researchers, offering an alternative to traditional pharma funding. Backed by investors like Binance Labs, Northpond Ventures, and Animoca Brands, Bio accelerates real-world therapeutics across longevity, brain health, fertility, psychedelic science, and more.

ABOUT BIOFY

Biofy is Bio Protocol's commerce layer - a marketplace where cutting-edge, research-backed products created by decentralized science communities (BioDAOs) meet consumers. From longevity supplements to brain-health formulations, Biofy bridges the gap between decentralized research and real-world impact. We're building a new kind of e-commerce platform where product provenance is tracked on-chain and every purchase supports scientific innovation.

ABOUT THE ROLE

We're looking for an E-Commerce Lead to own customer acquisition and drive growth for Biofy Shop. You'll operate across paid and organic channels - social, search, email, website - with an obsessive focus on optimization, reach, and conversion. This is a hands-on role for someone with D2C experience who knows how to acquire customers profitably and iterate daily as channels evolve. While experience matters, we believe drive and cultural fit matter most - if you're excited about our mission and passionate about shipping, we encourage you to apply even if you don't meet every requirement.

RESPONSIBILITIES

- Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website

- Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion

- Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance

- Build and optimize the end-to-end customer journey from first touch to repeat purchase

- Develop email/SMS lifecycle marketing to drive retention and LTV

- Analyze performance data daily and make rapid decisions to scale what works

- Collaborate with BioDAOs to craft compelling product stories and launch campaigns

- Manage and grow organic channels including social media, SEO, and community

- Support international fulfillment setup as we scale into new markets

REQUIREMENTS

- 5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibility

- Proven track record of scaling paid channels (Meta, Google, TikTok) profitably

- Deep expertise in omnichannel marketing - paid, organic, email, website optimization

- Obsessive about optimization: you test constantly and let data drive decisions

- Strong analytical skills - fluent in CAC, LTV, ROAS, conversion funnels, and attribution

- Experience building e-commerce operations from early stage to growth

- Self-starter who thrives in fast-moving, autonomous remote environments

NICE TO HAVE

- Familiarity with Shopify, Klaviyo, or headless commerce platforms

- Interest in Web3, blockchain, or decentralized communities

- Experience with influencer marketing or community-led growth

WHAT WE OFFER

- Fully remote work with flexible hours

- Competitive salary and token-based compensation

- High ownership - you'll shape Biofy's growth strategy from day one

- Mission-driven work: every sale supports groundbreaking scientific research

- Collaborative team at the forefront of DeSci and biotechnology