Business Development Manager - App Advertisers

Baidu USA · Mountain View, CA · First seen 2026-10-29

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locations
ATS location: Mountain View, CA; Sunnyvale, CA, United States

Job description

Job Title: Business Development Manager - App Advertisers Job Location: Mountain View, CA Job Type: Full-Time, Onsite, Monday – Friday

About the Role We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

Job Responsibilities

- Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.

- Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.

- Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.

- Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.

- Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.

- Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.

- Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.

- Represent the company at industry events, conferences, and client meetings as needed.

Qualifications

- Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.

- Demonstrated hunter mentality, with a track record of sourcing and closing new business.

- Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.

- Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.

- Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.

- Strong communication, negotiation, and presentation skills.

- Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.

- Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

What We Offer

- Competitive base salary plus performance-based commission

- Exposure to global app advertisers and international markets

- High level of ownership and autonomy

- Career growth opportunities within a fast-growing advertising business

Estimated Base Salary Range: $97,000–$150,000 USD

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