Planning Associate Director
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Posted by 3GM THE IPG OF COS CANADA INC on the hiring system it uses for its careers page; applications go straight to the company.
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- Full-time
- Hybrid · 3 days on-site
- Work permit not stated
Full-time hybrid Planning Associate Director role at CMICA Critical Mass (PHd) in Toronto, Ontario, Canada, leading strategic media planning, audience insights and measurement for clients.
Hybrid policy: the posting says employees must work in the office a minimum of three days a week, unless directed otherwise by the agency or manager.
Stated salary is 70,000-80,000 with no currency or pay period given; CAD is inferred from the Canadian location.
No language requirements, years of experience or work authorization terms are stated; degree (Bachelor's and MBA) is described as preferable, not required.
From the posting
- workplace
ATS workplace type: hybrid
- locations
ATS location: Toronto, Ontario, Canada
- employment types
<ats_employment_type>full_time</ats_employment_type>
- hybrid days onsite
work in the office for a minimum of three days a week
- salary
70,000-80,000
- seniority
Planning Associate Director
- job function
Media
- role family
Media Planning and Buying
- skills
Strong analytical/logical thinking
- actionable
Key Responsibilities
Job description
Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying
Job Description: Planning Associate Director The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.
Key Responsibilities
- Strategic thinking and media fluency — Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
- Communication — Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
- Problem solving and judgment — Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
- Proactive ownership and sense of urgency — Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
- Attention to detail and quality control — Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
- Measurement orientation — Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
- Relationship and team leadership — Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.
Skills Desired Skills & Experience
- Strong analytical/logical thinking
- Ability to synthesize data/research into concise action-oriented strategies
- Great presentation and communication skills
- Quantitative and qualitative research skills
- Client relationship development and management
- Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
- Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
- Understanding of the Digital marketing technologies, including adtech and martech solutions
Experiences
- Bachelor’s degree and MBA preferable or related degree.
- Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
- Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
- Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
- Experience working with global teams at large Fortune 2000 companies
- Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
- Familiarity with multi-channel measurement and attribution solutions
- Collaborating within an agency and with extended marketing council of agencies


70,000-80,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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